This Friday 10am-5pm

The 2017 Alpha Media Shreveport PanCan Radiothon is this Friday from 10am- 5pm. Go to for more information, then donate on Friday during the radiothon!

Listen to The River 957 and donate to a great cause… Let’s work together to end Pancreatic Cancer for good. This is one of the most under served and under researched cancers with one of the deadliest outcomes. Please call to donate and you could win some great prizes!


Renee’s Run

Our honoree is Renee’ Rogers

Renee’ was a resident of Shreveport, La. for 17 years. Originally from Lake Charles, Louisiana and attended McNeese State University, Renee’ moved to Shreveport in 1997 with her husband Denny and four children – Brittney, Brock, Nicolette and Trey. Renee’ had over 30 years of marketing and media experience. She was the Managing Partner of RDR Marketing, a rep firm placing national/regional media buys for small to medium market television stations at the time of her death. Renee’s impact on the youth in our area was wide spread. Renee’ forged the way for the dealerships Denny managed to begin their recognition of local athletes through the Athlete of the Week Program as well as supporting other educational endeavors for years. Renee’s fingerprints were all over the AOW Scholarship Program awarding annual Scholarships now totaling $25,000 to the best of the best of student athletes recognized for their athletic prowess, academia excellence, school, community and church organization participation. As the mother of Miss Louisiana 2003, Renee’ was well known in the Pageant Circles in many southern states. Renee’ afforded many young ladies the opportunity to work under her in interview skills development, poise, evening gown presentation as well as supporting many in their physical fitness endeavors. Renee’ was the owner of Chelsea Couture in Shreveport dressing many of the competitors in both the Miss Louisiana/Teen America and Miss Louisiana/Teen USA systems. Renee’ will always be remembered for her passionate and selfless commitment to the success and education of many young men and women in the area.


Alpha Media Job Fair! The Doobie Brothers are “Taking it to the Streets” and Steely Dan is joining them to “Do it Again!” Schools to reopen Thursday 2018 Run Like an Animal 5K Roll in 2018 with extra green from The River! Congratulations to our Pawliday Photo Contest Winners!